Its time for UPO !!

If you thought, India is just about techies writing code and agents taking calls, think again!!! - Anupam Mukerji Quotes

There were times when Back Office Processing was outsourced to India, Knowledge Processing followed - now get ready for Usability Process Outsourcing (UPO) !!

The question here is "Can usability be offshored?"

The answer is Yes ! I completely agree with Anupam Mukherji with this as Indian educational institutions are now getting geared up with courses in usability experience including the NIDs, IITs and the HFIs, not to mention from a cost perspective too... Human Factors International has a lot of Indian Certified students who specialize in usability experience.

The big challenge here would be will India be able to make a name for itself in this space too... only time will tell !

Anupam has brought out lot of thoughts on his blog, which you will find here...

Some Extracts here...

Over the last few years, several US-based companies are increasingly looking to India for usability research. What might have started out as an experiment is fast becoming a practice. And with each success, the wave gathers momentum. India is now a destination of choice for usability.

Ladies and Gentlemen: Please welcome the next generation of Indian technology resources. Right brain oriented, and yet analytically sound; keen observers of individual and social behavior, with the ability to spot patterns, and a passion to innovate. This is a unique band of usability specialists.

Recruiters, put on your dancing shoes....... :)

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